Our Mission

Why We Exist

The EBike Safety Foundation provides needed certified training, advocacy, and policy initiatives to assist riders to be safer and more confident.

Working with communities, governments, parents and manufacturers to promote responsible e-bike use, reduce accidents and support safer, more inclusive streets and environments for all involved through knowledge, training, experience, advocacy and legislation.

Stay Connected —sign up for updates and future news!

Who am I?

My name is JP Blake.

I co-founded E-Lux Electric Bikes and spent ten years building it from the ground up.
We helped lead the first wave of EBike adoption.

Thousands of bikes sold. Thousands of riders on the road.
And with that growth, I started seeing something that worried me.


Young Riders weren’t treating EBikes with the respect they needed. Riding recklessly in traffic oblivious to the life and death consequences they could face.

That’s why I founded the EBike Safety Foundation in early 2025.

Founder of the EBike Safety Foundation
Phone with cord

What’s the Problem?

When I was a kid, the phone was attached to the kitchen wall and Mom could hear everything.
If I wanted to see my friends, I had to go outside.

If I wanted to hang out with someone across town, I needed a car— or a friend with one.

My peers and I were motivated to get our licenses. And with that came driver’s ed. We learned the rules of the road before we ever hit the street.

That’s not how it works anymore.

Kids don’t need cars to connect. They talk online, they text, they game. Away from prying adult ears. All from the comfort of their rooms. 

When they do want to go somewhere, more and more of them are hopping on EBikes.

Parents see the upside:

  • Kids can get to school without a ride.
  • They can hang out with friends on their own schedule.
  • EBikes go farther, faster, and with less effort than pedal bikes.

But there’s a catch.

These same kids are now commuting in real traffic—without licenses, without training, and without any understanding of how cars behave.

  • They don’t know the laws.
  • They don’t know how long it takes to stop at 25 mph.
  • They don’t know how invisible they are to a distracted driver.

EBikes are heavier, faster, and more dangerous than they look.
New riders treat them like toys.
It’s easy to get in over your head.

We’ve reached a point where something has to change!

Two teenage boys performing bicycle stunts outdoors in a modern urban setting during the day.
  • Some ride two-up.
  • Some don’t wear helmets.
  • Some don’t even know they’re breaking the law.

What’s the Solution?

There are three desperate needs in the EBike industry.

Awareness of the Dangers

People underestimate EBike risk.
They think they’re safe because they look like bikes.
But they’re not riding like bikes.
They’re faster. They carry more weight.
And in the streets, they’re vulnerable along side cars and trucks.

Accidents, injuries, and deaths are spiking — Sadly, almost all are preventable.

We need to wake up parents.
We need to educate riders.
We need to treat EBikes and traffic with the respect they deserve. 

Advocacy with Gov & Manufacturers

Standardization around EBike policy, infrastructure, and safety features, is woefully inadequate.

Some schools have developed policies but many have not.


Cities desperately want rules but are hampered by scant legislative precedent and guidance.

It’s time for a change. 

We will be working with cities, school boards, and state governments to fix this.



Certified Training for All Ages

No one would hand a teenager the keys to a car without driver’s ed.
Yet every day, parents hand over powerful EBikes with no training.
No practice. No instruction.


“Wear your helmet and be careful,” is not enough.


That’s why we are building certified EBike training.
Designed for teenagers.
Built for real-world traffic.
Taught by people who know.
Every rider needs training before hitting the street.
Every parent should demand it.